apre nyc

Apre NYC brings a fresh perspective to fine jewelry, blending timeless craftsmanship with everyday versatility. We believe luxury isn’t just for special moments—it’s meant to be worn, lived in, and made your own. Designed to be layered and styled effortlessly, our pieces combine classic elegance with a modern edge, creating jewelry that becomes part of your story for generations to come

Founded in New York in 2020, Apre NYC is a fine jewelry brand known for its one-of-a- kind pieces made from natural diamonds and precious stones crafted in 14K and 18K gold. Our jewelry blends refined elegance with a playful touch, crafted with exceptional quality.

Certifications: At Apre, technique and craftsmanship are at the core of our values. Our team is dedicated to continuous learning and excellence, with certifications such as the Applied Jewelry Professionals credential from the Gemological Institute of America (GIA), the world's leading authority in gemmology. Committed to both tradition and innovation, we continuously refine our expertise, staying at the forefront of industry trends to offer the highest quality in fine jewelry.

About the founder

Pamela Manzanarez, originally from Mexico and a graduate of Monterrey, moved to New York with a dream of immersing herself in the world of fashion. While modeling in the city, she launched a vintage clothing line, Apre, a passion project that ignited her love for timeless design. Her journey took a fateful turn when she began working alongside a renowned jeweler, where she discovered the artistry and storytelling behind fine jewelry.

With the vision of creating fine jewelry that is both accessible and enduring, Pamela set out to design and curate pieces that could be worn every day yet last a lifetime. What began as a creative experiment soon evolved into Apre—a brand that seamlessly blends her own designs with a handpicked selection of timeless treasures.

Now established in the United States and Mexico, Apre is now expanding into Europe, bringing its signature blend of craftsmanship, versatility, and elegance to a new audience.

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